We're excited to announce a new feature for sports agencies to better protect and manage the integrity of Athlete brands. Link Panel is a new tool from Athlete Studio allowing you to manage hundreds of link-in-bios from a central admin with enterprise-grade features like custom domains, YouTube / TikTok integration, email collection, and one-click checkout for fans.
Why is this important?
1. Third-party link tools ruin the integrity of Athlete brands
The link-in-bio is the most viewed and engaged property outside of social media itself. Today many athletes have either broken links or a third-party tool like Komi or Linktree who are promoting their own URLs and collecting your athletes' data to market their own brands. Athletes are the most influential people in the world and their brands should be treated as such. Every one of our link pages includes a custom domain and no third-party brands other than the ones you add to the page. Example: athlete.com/links
2. Third-party link tools cause eCommerce sales to drop off a cliff
We noticed when Athletes started replacing their personal websites with third-party link tools their eCommerce sales and site traffic decreased by over 50%. This is because other link tools add additional steps for fans to find an Athlete's personal branded products and merchandise. Link Panel integrates with your Athlete's eCommerce store so fans can find products and checkout with one click.
3. Link-in-bio is the #1 factor ranking websites in SEO
When fans or sponsors search for your Athlete client on Google their website should be the first organic search result. The link in their Instagram bio is the #1 factor affecting the search rank. Performing well in SEO means your athlete will drive more clicks, sales, and sponsorship inquiries through their site. It means you can play offense to combat the dozens of fraud sites stealing an Athlete's name, image, and likeness.
4. Managing hundreds of link-in-bio tools is time consuming and expensive
Our tool gives you admin access to manage all of your Athlete links from a central admin. Athletes have an individual login and dashboard to edit the link page themselves. When your Athlete has sponsorship obligations you can easily update the link page for them.
5. Create new revenue opportunities and drive more value to your existing partners
By aggregating all of your Athlete link pages, website traffic, and customer data you can create new sponsorship packages that weren't previously possible. You can stay ahead of the curve as brands are becoming more analytics and data driven.
What's the cost?
We're not interested in offering it to influencers, businesses, or anyone other than Athletes. It designed to help Athletes protect and maximize the value of their brand.
The cost of our link-in-bio tool is $10 / month per Athlete and each account includes a custom domain. If you onboard more than 10 Athletes the cost is reduced to $7 / month per Athlete. If your Athlete is already using our Commerce platform then they can use Link Panel free of charge.
If you'd like to try link panel you can reach out to partnerships@athlete.studio or sign up directly on our website: https://www.join.studio
See a preview of the Link Panel interface below and a try it here - athlete.studio/links
